From the Preds press release…
This week’s launch is the conclusion of a lengthy process which included fan focus group input, input from season ticket holders, meetings with the Reebok NHL design team, designed to showcase a more contemporary and aggressive look by streamlining the original logo with tweaks like shading on the teeth and adding a distinctive gold color band through the logo.
In addition to the team logo, the Preds also unveiled a new secondary logo designed to represent the Tennessee state flag and Nashville’s music city heritage. The guitar pick shape recognizes the Music City heritage and influence, while the three stars signify the East, Middle and Western parts of the state in similar shape and design as the state flag.
The wordmark and secondary NP mark were both updated to remain consistent with the new color scheme, look, feel and font treatments showcased in the logos.
Neato torpedo, eh? What do you think?