A full day has passed since the Milwaukee Admirals unveiled their brand new identity. For some that is still not enough time for the logos, colors, or uniforms to sink in. To be honest, I might even still be in the boat waiting to see how the team will look like when they take the ice in the new uniforms. I think everything looks pretty sharp. I just need that kicker to make it feel like that’s well and truly the Admirals.
The word I heard so often from the higher ups in the Admirals front office was that it is an evolution of the previous look. They’re absolutely right. It’s honestly not that different from what the Admirals had before but different enough that it pops and feels very vibrant.
When considering how each step in the Admirals logo history has been very drastic this one somehow manages to meet that without hitting you over the back of the head. I really feel from a design perspective that’s like threading a needle.
So what then of a grade? For me, the pro’s far outweigh the con’s across the entire board of what the team has hauled out. My initial reaction was mixed. Some time has passed and it has already grown on me. My grade for right now is a B and I think it’ll go up once the team takes to the ice.
What is your grade? What are your likes and dislikes about the Milwaukee Admirals rebranding? Are there anythings you would like to see changed, tweaked, or removed?