New Logo and Uniforms Are Coming


BEHOLD! These probably won’t be the new Admirals uniforms… or will they? Join the “All Aboard” event next Wednesday at the BMO Harris Bradley Center to find out!

Well, I suppose that rebranding speculation can stop. The Milwaukee Admirals confirmed today that the team will be unveiling new logos uniforms next Wednesday evening at their “All Aboard” event at the BMO Harris Bradley Center.

Press Release via Milwaukee Admirals:

Milwaukee, WI—The Admirals are excited to usher in a new chapter in team history when they unveil a new logo and jerseys on Wednesday, July 15th at 6 pm at the BMO Harris Bradley Center.

The “All Aboard” event is free to attend and open to the general public. It will feature appearances by current Admirals Felix Girard and Jonathan Diaby, assistant coach Stan Drulia and past Admiral stars including Danny Lecours, Phil Wittliff, Carl Valimont, and Fred Berry.

There will be a fashion show to reveal the new jerseys and other merchandise, all of which will be available at the event. In addition, there will be complimentary food and non-alcoholic drinks, as well has fun activities for kids and meet-and-greet opportunities with the current and former players.

The event is scheduled to run from 6-8 pm, with the program to introduce the new logo beginning at 6:30. Fans should enter the building through the Potawatomi Gate, which is located at the northeast corner of the building.

Based on the actual typeface and “A” in the “All Aboard” slogan I’d say that is as much of a teaser as fans are going to get before the full unveiling on Wednesday. Is that shade of blue echoing the Calder Cup winning era of the team? Are those actually the logos and typeface we can expect to be part of the uniform or are they a swerve job to show off something else entirely? …how very M. Night Shyamalan-y of them would that be. Nashville Predators rip-off jerseys to mirror the parent club like so many other AHL teams do? Nope, the president of the Admirals squashed that rumor and Mario Tirabassi‘s dreams.

In the poll I conducted last Friday to gauge whether or not fans would be in favor of an Admirals rebranding the results came back: 51.02% (Yes – Overhaul), 24.49% (No), 16.33 % (Yes – Slight Tweak), 8.16% (Indifferent).

Funnily enough that poll was a hard “Yes” or “No” at the top the entire vote. Some will be happy. Some won’t. Truthfully, we can’t exactly be judgmental until actually seeing the new look can we? I’ll be at the event and will have a full story up on the new uniforms and logos the morning after. Do feel free to stop me at the event to let me know what you think and feel of the new look for the Admirals because I am really interested in the opinions of this rebranding from all of you.

What are you expecting? Is there something that you want this rebranding to look like? Should this new look for the Admirals be something simplistic or bold and daring?

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2 Responses to New Logo and Uniforms Are Coming

  1. Sam2Tone says:

    Don’t like what I saw on the card. Won’t buy the merchandise.

  2. adsfan says:

    While the idea of a double blue jersey a la the University of Maine is interesting, the part with the bones worries me. I never liked the flying head. The skeleton kid had good and bad sides.

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